The Position: Director of Sales

Dang Foods is a lean and high growth startup with a mission to share our culture for a healthier and more flavorful world. We believe growing up between cultures is a privilege because we learn from older generations and mix it with our own experience to create something entirely new. Dang is named after the mother of its Thai-American founders.

Dang makes Asian-American snacks that are creative combinations of Eastern and Western flavors and ingredients, including our famous original Coconut Chips, our street snack-inspired Thai Rice Chips, and our keto-friendly Bars made with some of our favorite Asian flavors like Lemon Matcha. Its products are Non-GMO Project Verified, gluten-free, and mostly plant-based. The Company is a Certified B Corp, meeting rigorous standards of social and environmental performance. Are you modest, ambitious, and hard working? Do you like better-for-you food and international cuisine? Do you want to make a big impact at a lean startup? Dang Foods might be the right place for you.

The top priorities of the Director of Sales are to:

• Coordinate with the CEO to increase sales year over year and support national and regional accounts.
• Manage brokers (Presence/Dynamic, Foodservice, Retailer and distributor-specific broker groups).
• Manage and analyze trade spend for top 15 accounts.
• Manage distributors to ensure appropriate inventory levels and service to our customers.
• Successfully launch line extensions and new product lines.
• Increase per-store sales velocity by designing an appropriate promo plan for each customer.

The ideal candidate is a self-starter who can manage many tasks and has extraordinary interpersonal skills and analytical ability. They have a bias toward action, are scrappy and hungry, and have extremely high standards as well as high IQ and EQ. Working with a sense of urgency is common among Dangsters. The successful candidate will be motivated by developing our business and can lay out a strategic map for themselves and put it into action. This is the perfect role for a professional seeking a highly impactful, leadership position within a fast growing company.

PREFERRED EXPERIENCE AND SKILLS
• 7+ years of sales experience in the natural/specialty and grocery channel, selling grocery products nationally (ideally in salty snacks).
• Driven by analytics and data (e.g. RI, Nielsen, Spins, retailer/distributor reports) when making decisions and presenting to key customers.
• Possesses relationships with key large account buyers (Safeway, Kroger, Publix, Walmart, Target, Costco) – ideally in the salty snack category.
• Demonstrated success in managing a national network of brokers and distributors in the natural/specialty and grocery channel.
• Experience working for a start-up / small company, and growing a brand to $25M+.
• High proficiency in Excel, PowerPoint, Google Docs.


Dang Core Values:

Work Smart: We prepare, continually learn, analyze data, and track metrics.
Clarity: We’re accountable, transparent, and give concrete feedback.
Safety: We’re mindful of others.
Play: We laugh, create, and don’t take ourselves too seriously.
Modesty: We share credit, under-promise, and over-perform.

OTHER REQUIREMENTS
Extensive travel (50 %+).

Our office is located in Berkeley, CA but candidate may work from home. Competitive Salary + Bonus Potential + Equity + Health/Vision/Dental Benefits. In your cover letter, please tell us what your favorite snack is, and why you are interested in Dang Foods. Please read more about us at: http://www.dangfoods.com.

To apply please send resume and cover letter to: vincent@dangfoods.com