The Position: Director of Sales
Dang Foods is a lean and high growth startup whose mission is to share our culture for a healthier and more flavorful world.We believe growing up between cultures is a privilege because we learn from older generations and mix it with our own experience to create something entirely new. Dang is named after the mother of its Thai-American founders.
Dang makes Asian-American snacks that are creative combinations of Eastern and Western flavors and ingredients, including our famous original Coconut Chips, our street snack-inspired Thai Rice Chips, and our keto-friendly Bars made with some of our favorite Asian flavors like Lemon Matcha. Its products are Non-GMOProject Verified, gluten-free, and mostly plant-based. The Company is a Certified B Corp, meeting rigorous standards of social and environmental performance. Are you modest, ambitious, and hard working? Do you like better-for-you food and international cuisine? Do you want to make a big impact at a lean startup? Dang Foods might be the right place for you.
The top priorities of the Director of Sales are to:
· Coordinate with the CEO to increase sales year over year and support each account in the region (Coastal + select key accounts).
· Manage brokers (Presence/Dynamic, Foodservice, Retailer and distributor-specific broker groups).
· Manage distributors to ensure appropriate inventory levels and service to our customers.
· Successfully launch line extensions and new product lines.
· Increase per-store sales velocity by designing an appropriate promo plan for each customer and managing and analyzing trade spend.
· Appraise non-traditional channels (C-store, foodservice), and manage strategic entry to those channels.
· Perform customer assessments and institute changes to improve product positioning in light of market trends and competitor actions.
· Contribute to forecasting systems for us to manage our growth.
· Maintain regular communication and contribute to the team effort across the company
The ideal candidate is a self-starter who can manage many tasks and has extraordinary interpersonal skills and analytical ability. They have a bias toward action, is scrappy and hungry, and has extremely high standards as well as high IQ and EQ. Working with a sense of urgency is common among Dangsters. The successful candidate will be motivated by developing our business and can lay out a strategic map for themselves and put it into action. This is the perfect role for a professional seeking a highly impactful, leadership position within a fast growing company.
REQUIRED EXPERIENCE AND SKILLS
· 10+ years of sales experience in the natural/specialty and grocery channel, selling grocery products nationally (ideally nutrition bars). Additional channel experience (club, foodservice, C-store, ecommerce) a plus.
· Possesses relationships with key large account buyers (Safeway, Kroger, Publix, Walmart, Target, Costco) – ideally in the nutrition bar category.
· Proven track record of maximizing sales in existing accounts / increasing same-store sales.
· Demonstrated success in managing a national network of brokers and distributors in the natural/specialty and grocery channel.
· Experience in effectively managing trade spend with focus on ROI.
· Driven by analytics and data (e.g., IRI, Nielsen, Spins, retailer/distributor reports) when making decisions and presenting to key customers.
· Experience working for a start-up / small company, and growing a brand from $10M to $25M+.
· Experience in the launching of new products.
· High proficiency in Excel, PowerPoint, Google Docs.
Dang Core Values:
Work Smart: We prepare, continually learn, analyze data, and track metrics.
Clarity: We’re accountable, transparent, and give concrete feedback.
Safety: We’re mindful of others.
Play: We laugh, create, and don’t take ourselves too seriously.
Modesty: We share credit, under-promise, and over-perform.
OTHER REQUIREMENTS
Extensive travel (70 %+).
Our office is located in Berkeley, CA but candidate may work from home.
Competitive Salary + Bonus Potential + Equity +Health/Vision/Dental Benefits.
In your cover letter, please tell us what your favorite snack is, and why you are interested in Dang Foods.
Please read more about us at: http://www.dangfoods.com.
To apply please send resume and cover letter to: vincent@dangfoods.com